Insights · September 30th, 2009

A few weeks ago, we wrote about the Prince’s Rainforest Project. (see The Prince and the Frog). Their SOS Campaign launches today.

Slowing rainforest depletion is imperative. As the project website states: “If we lose the battle against tropical deforestation, we lose the battle against climate change.” has joined the business community in partnering with the Prince’s Rainforest Project. On their Partners Page you’ll find the impressive list of organizations, including 3M, CocaCola, Dell, Google, and (fittingly), who have put their support behind the initiative.

Today, as the campaign is officially launched, we’re joining with them and others in helping send “the biggest SOS to the world.” And if that puts you in mind of a certain “message in a bottle,” you’d be correct.

To join and add your voice (with or without a frog…), sign up here.

Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas