Insights · July 27th, 2012

Google has announced that it will be offering an extremely fast internet service in Kansas City for $70 per month. Google describes  Google Fiber  rather succinctly on their website, “Google  Fiber starts with a connection speed 100 times faster than today’s average broadband. Instant downloads.  Crystal clear HD. And endless possibilities. It’s not just TV. And it’s not just Internet. It’s Google Fiber.”  By bypassing local phone and cable companies, offering speeds 100 times faster than current broadband companies, AND by including a cable-TV like service that uses a tablet computer as a remote, Google is offering a service that hasn’t ever been offered before.

Although Google Fiber is only being offered in Kansas City, KS and Kansas City, MO neighborhoods, or “fiberhoods”, this might just be the most brilliant part of their marketing strategy. Only in the beginning test phase of releasing this product, Google is already creating a high demand by giving Google Fiber to those who want it most first. And they are connecting communities in the process. If you live in Kansas City and you want Google Fiber in your neighborhood, you can pre-register, or basically apply, to try and get the service in your area. The more people from your community that you rally together to apply for service, the more likely it is that you’ll get it!

This is an interesting approach to making connections online, and it is definitely the beginning of the next wave of the internet. Rather than aimlessly chatting on social media channels, or blogging about random topics, Google is asking you to connect with your community members and commit to taking an action. Together.

Writer: Mallory Smith worked as Program Manager & Administrator at

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Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

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