The future is an uncertain, uncomfortable prospect for employees, employers and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. Instead, it is constantly being shaped and redefined by the everyday decisions of individuals and organizations.

In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world’s leading futurists to articulate and clarify the current trajectories in technology, economics, politics and business.

This is a comprehensive history of tomorrow, exploring groundbreaking topics such as AI, privacy, education and the future of work. While the guidance, insight and predictions are fascinating for anyone curious about what the future may hold, the book also functions as an invaluable guide for business professionals looking to steer their career or their organization with foresight and confidence.

Nikolas Badminton provides the thought-provoking opening chapter – ‘Start with Dystopia’ – that explores how considering challenging futures alongside positive futures leads to a foundation for better decision making today. Nikolas’ provocative chapter kicks off a collection of essays from an international array of futurists that provides fascinating insights and guidance into how society and business will transform in the years to come. This book functions as an invaluable guide for business professionals looking to steer their career or their organization with foresight and confidence.