Insights · November 6th, 2012
Why don’t more legal firms include a heavy emphasis on international business development? International legal marketing is easier than companies think, even for small firms. A few brief, but effective strategies for both large and small firms to consider in their international business development plans are:
1) Attend foreign trade shows. Small businesses can find financial resources that will help make this possible.
2) Since bar associations are great networking resources, consider taking the bar exam in a foreign country so you can have access to foreign bar association contacts.
3) Think of people you know from LinkedIn. Targeted updates and follower statistics make targeted marketing easy.
Geography is becoming less and less of a boundary in business, and the internet makes digital marketing extremely cost effective, so there’s no real reason why legal firms should limit themselves exclusively to local clients.
Writer: Mallory Smith worked as Program Manager & Administrator at Futurist.com
