Insights · November 6th, 2012

Why don’t more legal firms include a heavy emphasis on international business development? International legal marketing is easier than companies think, even for small firms. A few brief, but effective strategies for both large and small firms to consider in their international business development plans are:

1) Attend foreign trade shows. Small businesses can find financial resources that will help make this possible.

2) Since bar associations are great networking resources, consider taking the bar exam in a foreign country so you can have access to foreign bar association contacts.

3) Think of people you know from LinkedIn. Targeted updates and follower statistics make targeted marketing easy.

Geography is becoming less and less of a boundary in business, and the internet makes digital marketing extremely cost effective, so there’s no real reason why legal firms should limit themselves exclusively to local clients.

Writer: Mallory Smith worked as Program Manager & Administrator at

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Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

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