Insights · June 12th, 2015
Yesterday I spent much of the day with the Customer Solutions team of Avista, the innovative energy company based in Spokane, Washington. We explored future trends on a 5-10 year horizon. We talked a lot about solar and the traditional utility model, and of course Elon Musk came up, given his initiatives in electric cars, home and utility-scale batteries, and Solar City. There was debate about his ability to succeed with his various business models. I mentioned that I’d tend to error, now, on the side that assumes his models will probably work. To that end I promised to post a recent Elon video (You Tube is full of them) that provides some interesting personal insight into his thinking, approach, history, and dreams. So, for everyone, here is nice weekend video – takes a few minutes to watch and some is in Chinese, but the interviewer is so good she brings out things you may never have heard.
As Musk is committed to solar energy, you might be interested in this new venture (unrelated to Musk) focused on promoting solar energy. It is called Solar Action Alliance.
Google also is marrying their big data and solar in their initiative Project Sunroof.