Insights · June 12th, 2015

Yesterday I spent much of the day with the Customer Solutions team of Avista, the innovative energy company based in Spokane, Washington. We explored future trends on a 5-10 year horizon. We talked a lot about solar and the traditional utility model, and of course Elon Musk came up, given his initiatives in electric cars, home and utility-scale batteries, and Solar City. There was debate about his ability to succeed with his various business models. I mentioned that I’d tend to error, now, on the side that assumes his models will probably work. To that end I promised to post a recent Elon video (You Tube is full of them) that provides some interesting personal insight into his thinking, approach, history, and dreams. So, for everyone, here is nice weekend video – takes a few minutes to watch and some is in Chinese, but the interviewer is so good she brings out things you may never have heard.

As Musk is committed to solar energy, you might be interested in this new venture (unrelated to Musk) focused on promoting solar energy. It is called Solar Action Alliance.

Google also is marrying their big data and solar in their initiative Project Sunroof.

Business & Economy Environment & Energy Innovation
Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas