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James Whately – Metaverse? What Metaverse?

Insights · July 18th, 2022

Here is a replay of the now viral James Whatley’s talk @ BIMA Beyond: The Conference that was held on June 29th 2022. I’m so glad to see agency folks stepping up to challenge the marketing hyperbole of companies like Meta.

The central premise is simple: the metaverse doesn’t exist. The online virtual spaces that people are calling The Metaverse today are either dead and empty 3D spaces OR they’re simply video games. Video games where hundreds of millions of players are already gaming day in, day out.

See the full blog post at Diva Agency.

Category
Science & Tech
Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

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