Insights · November 17th, 2022

Nikolas Badminton – Chief Futurist at – has written a fascinating insight into how professionals and businesses can develop their foresight and strategy to ensure that they are prepared for an unpredictable future.

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

In Facing Our Futures, Nikolas Badminton draws upon his decades of experience as a consultant and futurist to provide readers with the skillset and outlook they need to prepare their organization, team and themselves for whatever obstacles the future may hold. CEOs, executive teams, government leaders and policy makers need to gain a broader perspective and a firmer grasp on how their relevant industry, society or community is evolving and changing. Once they have acquired this foresight, they need to then discover how to fully harness it – by strengthening their foundations, forecasting and establishing a resilient and adaptable strategy.

Facing Our Futures acts as a primer on the value of seeing how bad things can get and the power in imagining these futures. It also provides a proven strategic planning and foresight methodology – the Positive Dystopia Canvas (PDC) – that allows leaders to supercharge their teams to build evocative visions of futures that strengthen planning today.

#1 Amazon ‘Hot New Release’

‘Facing Our Futures’ is the #1 (hardback) and #5 (Kindle) new release in Business Research and Development on Amazon. People are excited, as is Nikolas, and they are pre-ordering in droves.

It’s out on February 14th, 2023. A perfect gift for your loved one – the ability to consider positive and dystopian futures. Pre-order the hardback and kindle today.


“Nikolas Badminton cracks the code on the leadership model for the future in this must-read masterpiece.”

Josh Linkner – five-time tech entrepreneur, bestselling New York Times author, venture capital investor

“In this increasingly volatile and uncertain world it’s even more important to be prepared and build resilience in your business through proven methods well explained by Nikolas Badminton.”

Paul Polman, Co-founder and Chair of IMAGINE, former CEO of Unilever

“Whether you are a CEO of an organization that is in transition, or a pioneer that is looking for new ways of looking at the future, this book will give you extensive knowledge and practical tools… A must read for every new or experienced futurist!”

Loes Damhof, UNESCO Chair in Futures Literacy

“Nikolas provides important thinking on exploring realistic and holistic futures that support planning for a resilient human race.”

Youssef Nassef, Climate Adaptation Director, United Nations (UNFCCC)

Media and PR

Please reach out to Nikolas if you would like to review the book and interview him about the work he does and the thinking presented in the book. If you would like to receive a copy of the book then please contact us.

About Nikolas Badminton FRSA

Nikolas is a global futurist that works with world leaders to create more connected, curious and creative teams that embrace futures design to imagine desirable futures, anticipate unforeseen risks, and strengthen strategic planning. 

He has spent 30+ years working with leadership at over 300 leading organizations at the frontline of foresight, strategy and disruption – including NASA, United Nations, Google, Microsoft, Intel, WM, United Way, Bayer, Bank of Canada, Rolls Royce, Procter & Gamble, IDEO, UK Home Office and many more. 

In his new book ‘Facing Our Futures’ – released internationally on Bloomsbury Business in 2023 – showcases foresight methods and thinking that shift organizational mindsets from what is to what if… and aims to increase organizational vigilance, profitability and market capitalization.

Nikolas’ essential research has been featured by the BBC, VICE, The Atlantic, Fast Company, Business Insider, Forbes, Sunday Telegraph and many others.  He appears on SIRIUSXM and CTV regularly, was a key advisor to the ‘Age of AI’ series with Robert Downey Jr, and narrates the Franklin Institute’s series ‘2050’.

About Bloomsbury

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney.

Facing Our Futures is available direct from Bloomsbury Business.

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Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas