Insights · August 17th, 2023

Welcome to Design Fiction Deep Dive – a new series of posts here on that aim to signpost towards great examples of design fiction.

Here we look at the artifacts hidden in plain sight in ALIEN, Fat Tire’s version of an apocalyptic ale and Dré Labre’s Design Fiction Daily. Also, check out Nick Fosters’ view of Design Fiction we shared on the site a while back – it’s worth your time.

Futurism is activism and these are part of the struggle. Read on.

The Satire Hidden in ALIEN’s Production Design

In this video, we take an in-depth look at the dark satire injected by Ron Cobb into the production design of Alien’s Nostromo spaceship that highlights the fact that the true monster of Alien is not the creature but the Weyland-Yutani corporation itself.

Behind the scenes of Fat Tire Torched Earth Ale

Our window to serve up climate solutions is quickly closing. But, amazingly, 70% of Fortune 500 companies still don’t have a plan to address climate change by 2030. Fat Tire is America’s first certified carbon neutral beer, but we’re a medium-sized business and we need the big guys to step up, too.

Design Fiction Daily

Dré Labre is a long time friend and collaborator and the driving force behind where here invites us to ‘come hang out in my janky time machine instead and let’s dumpster dive the future for fascinating artifacts. It takes less than 60 seconds to read but will linger on your mind like an umami mental aftertaste.’

Check out Carbon Capture Cola:

Or the Rolex LK-99 Quantum Masterpiece:

Lot’s of fun going thru and wondering about these artifacts.

About Nikolas Badminton

Nikolas Badminton is a world-renowned futurist speaker, consultant, author, media producer, and executive advisor that has spoken to, and worked with, over 300 of the world’s most impactful organizations and governments.

He helps shape the visions that shape impactful organizations, trillion-dollar companies, progressive governments, and 200+ billion dollar investment funds.

Nikolas Badminton’s book Facing Our Futures: How Foresight, Futures Design and Strategy Creates Prosperity and Growth has been selected for 2023 J.P. Morgan Summer Reading List, and featured as the ‘Next Gen Pick’ to inform the next generation of thinkers that lead us into our futures. 

Design Fiction
Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas