Insights · April 10th, 2024

My Wildest Prediction is a podcast series from Euronews Business where we dare to imagine the future with business and tech visionaries. In this episode, Tom Goodwin talks with Nikolas Badminton, Chief Futurist and Think Tank leader at, about the future of futurism.

Check out the original article at Euronews.

Nikolas Badminton’s work is the antithesis of mindfulness. He is a futurist and “hope engineer,” renowned for delivering talks globally and mentoring high-level executives and government officials for over three decades.

Why do people say we are living in a simulation?

In the 1999 film “The Matrix,” Neo realises he is living in a simulation when he encounters Morpheus, who offers him two pills: red and blue. The red pill reveals the truth, while the blue pill maintains ignorance. After taking the red pill, Neo wakes up in a pod, discovering his entire life was a simulated reality created by machines.

The idea that our reality, including the universe and everything within it, is a computer-generated simulation is deeply ingrained in popular culture, as seen in “The Matrix” and numerous other science fiction movies. 

One of the earliest articulations of this concept comes from philosopher Nick Bostrom in his paper “Are You Living in a Computer Simulation?” published in 2003. Bostrom’s arguments suggest a future society where technological advancement allows inhabitants to create intricate artificial worlds using powerful computers.

However, futurist Nikolas Badminton challenges the notion of living in a simulation, proposing instead that a digital simulation is enveloping our reality.

 “That means, technologies and screens and experiences, becoming even more digital,” he claims.

Badminton points to everyday examples like 3D billboards, drone displays, and augmented reality games like Pokemon Go as evidence of the blurring line between virtual and real. He also mentions designers like Keiichi Matsuda exploring dystopian, gamified environments. 

 “I think that there’s almost like a human revolution that needs to come into the mix”, Badminton adds, “I mean, we talk about humanising experiences and creating a more human world.” 

Why does a company need a futurist?

A futurist specialises in predicting future trends and developments across various fields, assisting companies by offering insights into emerging technologies, societal shifts, and market trends, thereby enabling strategic planning, innovation, and risk management.

In this capacity, Nikolas Badminton has collaborated with governments and companies. “People bring me in,” he explains, “because suddenly you can see strange linkages in the world that they don’t consider.” 

For instance, he highlights how self-driving vehicles’ prevalence disrupts the human organ supply, necessitating larger facilities to grow human organs and pigs. “And then you think about the ethical considerations of having human-pig chimeras. And what do you do with that leftover carcass when you’ve got human pig bacon?”

Badminton aims to inspire people to think outside the box and consider alternative perspectives. He encourages imagining different scenarios and asking “what if” questions to spark creativity and innovation.

About Nikolas Badminton

Nikolas Badminton is a world-renowned futurist speaker, consultant, award-winning author, media producer, and executive advisor that has spoken to, and worked with, over 400 of the world’s most impactful organizations and governments.

He helps shape the visions that shape impactful organizations, trillion-dollar companies, progressive governments, and 850+ billion dollar investment funds.

Nikolas Badminton’s book Facing Our Futures: How Foresight, Futures Design and Strategy Creates Prosperity and Growth was named Top-50 Business Books of 2023 by The Next Big Idea Club, and selected for 2023 J.P. Morgan Summer Reading List, and featured as the ‘Next Gen Pick’ to inform the next generation of thinkers that lead us into our futures.Reach out to Nikolas to discuss having him come and speak at your event or board retreat – click here.

Ecosystems Facing Our Futures
Nikolas Badminton – Chief Futurist

Nikolas Badminton

Nikolas is the Chief Futurist of the Futurist Think Tank. He is world-renowned futurist speaker, a Fellow of The RSA, and has worked with over 300 of the world’s most impactful companies to establish strategic foresight capabilities, identify trends shaping our world, help anticipate unforeseen risks, and design equitable futures for all. In his new book – ‘Facing Our Futures’ – he challenges short-term thinking and provides executives and organizations with the foundations for futures design and the tools to ignite curiosity, create a framework for futures exploration, and shift their mindset from what is to WHAT IF…

Contact Nikolas